A press event dedicated to the MEDITERRANEAN COMBO program was held on Wednesday, February 7th, 2024, at the Hotel Palace Berlin, in Germany, where esteemed opinion leaders, journalists, buyers, and distributors from the agricultural sector had the opportunity to learn about the campaign and its goals.

The event was graced by the presence of Mr. Theodoros Xypolias, Minister Counselor of Economic & Commercial Affairs at the Embassy of Greece in Berlin, who provided insights about the German fruits & vegetable market and highlighted the importance of Germany, as one of the largest fruit and vegetable markets in the EU, offering significant opportunities for exporters.

On behalf of the program’s beneficiaries, Mr. Triantafyllopoulos Nikos, export manager of the Agricultural Cooperative “Anatoli” from Greece, and Mr. Lluis Perez, marketing manager of the Spanish Association of Kaki, shared valuable information about the products, production capacities, and export strategies of their respective sectors.

The main speaker of the event, Professor Mamalis Spyridon, a member of the board of the Geotechnical Chamber of Greece, enlightened the audience about the nutritional value of fruits and vegetables and highlighted the benefits from their consumption.

Following the presentations, the guests enjoyed a delicious vegetable salad prepared live by the hotel’s chef, followed by a four-course dinner with European fruits and vegetables.

Simultaneously, from February 7th to 9th, 2024, the Mediterranean Combo program participated in Fruit Logistica with a stand. During these days the beneficiaries had the chance to explore business opportunities and share knowledge about the quality of European fruits and vegetables.

The promotional program entitled “Information provision and promotion measures on fruits and vegetables in the internal market of EU” with the distinctive title “Mediterranean Combo – Top Quality Fruits & Vegetables from Europe” promotes vegetables (tomatoes, cucumbers, peppers, and eggplants) and fruits (kaki-persimmon), to the target countries Greece, Spain, Germany and Hungary and aims to raise awareness and inform the consumers on the quality and safety of European fruits and vegetables, as well as to increase the sales and exports of the promoted products.