The “MEDITERRANEAN COMBO” campaign continues to expand its presence in Hungary with the aim of enhancing consumer awareness and promoting European fruits and vegetables. For the third consecutive year, a successful press event dedicated to the MEDITERRANEAN COMBO program took place in Budapest. On Thursday, March 7th, 2024, at the Jasmin conference hall of HOTEL ENSANA, key opinion leaders, buyers, and distributors from the agricultural sector gathered to learn about the promoted products under the European campaign MEDITERRANEAN COMBO.

During the event, Mr. Emmanouil Berkakis, General Manager of the Agricultural Cooperative Tympakiou, and Mr. Lluis Perez, Marketing Manager of the Spanish Association of Kaki, provided insights into the products, production units, and export strategies. The event featured a special guest speaker, nutritionist Mrs. Orsolya Igar, who shared valuable information about the nutritional benefits and positive impacts of consuming fruits and vegetables. She highlighted the recommendation of the World Health Organization for adults to consume at least five servings of fruits and vegetables per day. Additionally, Mr. Doukas Marinopoulos, the First Counselor for Economic and Commercial Affairs from the Embassy of Greece in Hungary, graced the event with a brief address.

Following the presentations, guests enjoyed a lunch featuring exquisite dishes prepared with European fruits and vegetables.

The promotional program entitled “Information provision and promotion measures on fruits and vegetables in the internal market of EU” with the distinctive title “Mediterranean Combo – Top Quality Fruits & Vegetables from Europe” promotes vegetables (tomatoes, cucumbers, peppers, and eggplants) and fruits (kaki-persimmon), to the target countries Greece, Spain, Germany and Hungary and aims to raise awareness and inform the consumers on the quality and safety of European fruits and vegetables, as well as to increase the sales and exports of the promoted products.